Let’s begin with the question:
Who are you?
How long did it take you to answer?
For starters, a person who’s aware of their brand should say it out like they say their name; without having to think.
Let’s try again.
Be honest with yourself. Write down 3 words that define your person.
Then ask 5 friends to do the same (writing down 3 words that define you).
You shouldn’t be surprised to find words directly opposite to the ones you’ve listed. If that happens, don’t be discouraged, branding is a continuous process.
Remember, this is all part of the journey.
For the next step, you can share your list with the same friends and ask for what they think you can do to create that special personal brand you are looking for.
Don’t forget to have fun doing this.
